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Latitude client story

A new partnership takes flight in Ontario

A strong banking relationship helps take this medevac leader to new heights.

Make the world a better place, one flight at a time.



Make the world a better place, one flight at a time.

This is the vision propelling Latitude Air Ambulance, who recently chose CWB to be their full-service banking partner. The Hamilton, Ontario-based organization is a leader in medevac evacuations, medical escorts, and organ transfers, providing emergency access to health care for hundreds of Canadian families each year. They are internationally recognized for their exceptional medical program and customer care, including providing international neonatal transfers for Toronto’s SickKids Children’s Hospital

"It’s truly rewarding to have a financial partner that understands our business and sees the potential of where we are going. I know our relationship with CWB will only improve as we move forward." – Latitude Air Ambulance

CWB and Latitude came together over a shared focus on meeting the unique needs of each client through customization and creativity. Latitude had been carefully searching for the right banking partner since 2014 and finally landed on CWB because of our personalized service and specialized expertise. Over a period of several months, we got to know Latitude’s business and the people behind it. A tour of Latitude’s 24/7 operations, including the control room, hangar, and lifesaving aircrafts symbolized the official forging of this new relationship.

When it comes to customization and creativity, Latitude modifies and remodels its aircrafts to best line up with emergency needs, ensuring each patient gets the care they require.

CWB’s team-based approach matches the uniqueness of each client by bringing together multiple experts to tailor personalized solutions. When Latitude looked to CWB for help with financing, cashflow management, and day-to-day operations, our team of experts took the time to understand their unique needs and explore customized solutions to match this industry’s distinctive cash flow environment.

"Latitude Air Ambulance provides specialized and lifesaving services, ensuring critical access to health care for Canadian families. We are grateful for the opportunity to support their banking needs, working closely with them to deliver customized solutions that match their unique business and industry. This is a great example of how we are obsessed with business owners’ success and how one business’ success can make a huge difference in our communities." – Stephen Murphy, EVP Banking 


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This article is featured in our 2021 Sustainability Report and Public Accountability Statement. 
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